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Products deliver up to 10 hours of scent through a higher concentration of fragrance oils.
August 21, 2026
By: Melissa Meisel
Designed in response to consumer demand for longer-lasting fragrance, Sol de Janeiro’s latest creation— Intense Perfume Mists—deliver up to 10 hours of scent through a higher concentration of fragrance oils.
Each scent also features a new signature solar amber accord, inspired by “the warmth of Brazil’s golden hour.” The new format also builds on Sol de Janeiro’s signature “fragrance-layering ritual,” according to the Happi International Top 30 Company.
The collection debuts with three scents, including an entirely new addition to the Cheirosa fragrance family.
This summer, Sol de Janeiro also added scents for men, as reported in Happi.
Featured scents include the new Cheirosa 74 Intense, Cheirosa 62 Intense and Cheirosa 59 Intense.
According to the company, the new mists were formulated for both “immediate impact and lasting scent performance, noticeable from the first spray.”
With a higher-concentration, it bridges the gap between fragrance mist and fine fragrance. The brand-new scent, Cheirosa 74, is at the heart of the new collection, created to capture the “unforgettable energy” of Arpoador Beach in Rio de Janeiro.
To introduce the line, Brazilian artist Iza fronted the marketing campaign in Rio. The brand also promoted products on YouTube by way of influencer reviews, as seen below.
“Our community has always shaped what comes next for Sol de Janeiro, and their number one request was clear: they wanted the fragrances they love to last longer,” said Jordan Saxemard, CEO of Sol de Janeiro. “With Intense Perfume Mist, we are delivering up to 10 hours of scent while preserving the joy, ease and unmistakable spirit that made our Cheirosa Perfume Mists iconic. This is more than an extension of an existing collection.
“It is our answer to how a new generation wants to experience fragrance: expressive, sensorial and able to keep up with every part of their day. Intense Perfume Mist represents the next chapter of prestige body fragrance and the next chapter of our relationship with our community.”
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